The "Personal Story of Discovery" integrated campaign is a series of 3-minute videos designed to show how ACS Publications shares key values with the global research community it serves. These values include discovery, diversity, mentorship, and the drive to solve important global challenges.

Using distinctive designs and the unifying tagline "Behind every article, there's a personal story of discovery," these promotional assets include print and web ads, emails, native advertising, outdoor media, exhibit booth graphics, programmatic audio and video ads, and social media.

The campaign received more than 15M impressions and more than 500K video views. ACS Publications journals saw a 14% increase in article submissions throughout the campaign.